ODOS

A meta-project brand design provides innovative, novel, specific and diversified new experiences inside a supermarket. Odos is a supermarket that collects products from all over the world. A journey starts in the supermarket, choosing products and quality, and continues in the kitchen, where creativity and experimentation lead us to create new dishes and new flavors. It ends on the table, food becomes a bridge between cultures, and sharing drinks and dishes is the fastest way to learn about new traditions.

The name "Odos" derives from ancient Greek which means "way, travel". As a way of promotion, we hold an event called #bastapasta (in English #stoppasta), set 5 pavilions at different spots in the city which indicate 5 specific continents.

​

Branding design, group project, 2018