VEKEND Content Strategy
Designed strategy, content framework, templates and usage guideline for VEKEND's social presence across LinkedIn and Instagram
SCOPE
Platform strategy
Template library
Usage guidelines
Goal & Vision
After thoughtful case study on several platform strategy of other brands in the field, we position ourselves as a human-centered, industry-expert content brand. Our Wildly Important Goal (WIG) is to build credibility and engagement that drives qualified leads.
1
Expertise & insights
Leadership perspectives
Data, AI trends and explainers
2
Client Impact
Case-study storytelling
Results and practical outcomes
3
Responsible AI
Approachable explanations
People, ethics and awareness
4
People & Culture
Human stories and quotes
Celebrations and shared values
Design System
The Brand Typefaces page defines the fonts that ensure consistency and readability across all brand materials, reinforcing the brand’s visual identity.
Templates & Content flow
I developed a modular social media framework for recurring content categories, including leadership insights, responsible AI, industry trends, and company updates. Each category used a structure suited to its content while maintaining shared brand rules.
Leadership Insights
General Insights
Visual Outcomes
